Marketing in the E-Age

One of the oldest forms of entertainment and education, theater, finds new challenges seemingly every year. If it’s not the faltering economy keeping people at home, it’s federal funding cuts. Reality television. Media consolidation. And advancing technology has always been a double-edged sword for the organic medium of theater. Embracing the possibilities often can enhance creative opportunities. Yet, there’s a learning curve and costs associated with that. Consumers are upgrading their personal entertainment systems with speed and enthusiasm. How does theater address this?

PlaysOnDVD has the answer. Multi-camera digital capture of your company’s productions, translated to DVD, available to the public. It’s a simple, cost-efficient way to address that fact that more than half of American households have at least one DVD player. Most theater companies archive shows anyway. PlaysOnDVD can turn that into profit with national distribution. Enhanced feature such as scene selection, actor and director interviews, behind-the-scenes and educational information add unique value to the DVD as well.